How to Start Selling on eBay: A Beginner’s Guide

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eBay is a multinational e-commerce corporation based in San Jose California with over 1.6 billion active listings from sellers globally. It’s a great place for online businesses which you can sell not only locally but also internationally. That is why many successful eBay sellers have earned millions of dollars simply by selling on this platform.

Since eBay is a very famous site, the competition is quite tough. As a beginner, it will be hard to begin selling on eBay, but with perseverance and the right strategies, you will undoubtedly succeed as an eBay seller. So, here are some of the fundamentals you need to know to start selling on this large online e-commerce platform.

Find Profitable Niches

Find Profitable Niches

Before you start your online business, you should know what niche is most profitable and if it is easily accessible. To find the right niches, you can go to Google, search for the trending or hot-selling items on eBay, or run market research in Zik Analytics. Zik Analytics is a great tool to help you get started on your eBay journey by providing you with the most up-to-date data on the best-selling products and guiding you to rank on eBay.

If you do not own any highly profitable products, eBay dropshipping business may be a feasible option. In dropshipping, having on-hand products to start selling is unnecessary. 

You can find numerous hot-selling products from third-party marketplaces such as AliExpress that you can link to your eBay store. You may build your own dropshipping business in KalDrop for a price of one dollar only.

Register an eBay Account

Register an eBay Account

Verify your eBay account so you can bypass the various limitations that apply to new sellers. Set up your profile account, and make sure you include a picture of yourself and some required information about you. 

It is an essential step in establishing trust with potential customers. Buyers will use your profile information to determine whether or not the sellers are reliable. So, make sure your profile appears professional and engaging.

After filling up your profile, you can then set up your payment method. PayPal is the default payment method on eBay, although additional options are available depending on your region. 

Make a Quality eBay Listing

After finding the most profitable niche products and setting up your account, the next step is to make a quality listing of your products. How? By optimizing the keywords on your product title, and putting as many details and accurate product descriptions.

Make sure that the title contains all of the necessary information about your product. It should not be written in all capital letters because it will make the title difficult to read for buyers. Don’t leave a lot of space in your product description. You must include the model if there is any, and the condition of the product you are selling.

You will get a higher chance of popping on eBay search results if you do this since the algorithm prefers an optimized title and description.

Upload High-Quality Photos

Putting high-quality photos is a must since most of us want to see what we are buying. Optimized titles and descriptions attract search engines, while high-quality images entice customers.

Consider putting yourself in the buyer’s shoes and determining how aesthetic and professional you want your seller’s products to look. Then, apply your buyer’s standards to your listing. This way, you will know whether the products seem appealing or not.

 You don’t need expensive cameras for this; all you need is a white background and a smartphone, which you can then edit to make your photographs appear more professional.

Auction vs. Buy it Now

Before you choose between these two options, you must know your goal first. If you do not own lots of products, then you can select an auction. Choose “buy it now” if you want to expand your business by increasing visibility and sales. 

The advantage of an auction is that it may give you a higher profit based on the highest bid. However, the visibility is limited, and the payment duration will take considerably longer than with the buy it now option. Compared to auctions, the buy it now option also considered a fixed price listing is more appealing to customers because there is no price haggling, and they can buy it immediately.

Although, auctions are better if your products are in limited supply and many customers wish to bid on them. However, if that is not the case, consider going with the buy it now options because it also includes an offer feature that allows buyers to make offers on your products.

Set Competitive Listing Price

Before you select pricing, search for similar items and determine the average price from your competition. Reduce your pricing from them so that you have a better possibility of attracting consumers. You can use eBay’s pricing recommendation tool to determine the price range of the product you’re about to sell. You can use this tool as a basis for pricing your item at a reasonable price.

Know that you’re still starting to sell on eBay and that your competitors already have so many sales. So, your priority should be to establish credibility and make your items appear on eBay’s top search results. In business, you have to start small. Big profits will soon follow if you have patience and perseverance.

By now, you may have considered starting a dropshipping business because it is easier and more convenient than selling your products on eBay. These few tips will get you started on your eBay dropshipping journey. To get more eBay expert selling tips, click here.  


Selling on eBay is simple if you follow the right tips and have the right tools to get started. Zik Analytics is an excellent tool for quickly tracking down highly profitable products to sell on eBay. If you want to have a dropshipping business, this works well with KalDrop dropshipping tool as it can instantly list multiple products from a third-party marketplace to your eBay store.